You Must Change The Way You Think

You Must Change The Way You Think.

The 10% most successful entrepreneurs always devote at least 90 minutes of each day to have quality ‘THINKING TIME’ – here, they will think about growing their customers numbers, sales and profits and generally driving their businesses forward.  Such thinking is imperative, if a business is not to stagnate or become mediocre.

It is very easy to get bogged down with the ‘day to day’ running of a business –  then it becomes very difficult to have time to think about how to grow a business.  This is what the majority of the 90% experience.

When I visit such businesses, I constantly hear “I have not got time…” These businesses would have time, if they were better organised, more efficient and better disciplined.  The top 10% are supremely well organized and disciplined that they can find this ‘THINKING TIME’ and, because of this, their businesses are constantly being driven forward.

But the THINKING for the top 10% is also DIFFERENT in several ways.

Fundamental to all their THINKING, they have the POWER OF THOUGHT –  this is the ENGINE that drives the THINKING PROCESS.  Napoloen Hill in his best selling 1939 book ‘THINK & GROW RICH’ says that “YOU BECOME WHAT YOU THINK ABOUT”

What he says is right and many people have done just what he has described –  they have decided they will become ‘RICH’ and through THINKING have achieved it.

The process is called PROGRAMMING THE MIND and I described briefly how it works in my article ‘Create A Strong Positive Business Mind & Mental Attitude’, if you have not read it, I strongly suggest you do.

Once you have PROGRAMMED YOUR MIND to think that you will become RICH, your THINKING will change and you will start to THINK DIFFERENTLY in the way that the top 10% THINK.

In particular, the THINKING of the top 10% is different in TWO WAYS:-


In short, their THINKING is VERY CREATIVE, VERY ANALYTICAL and VERY INNOVATIVE and they THINK ‘OUTSIDE THE BOX’ –  they will dissect everything within their businesses and analyse everything in the greatest of detail.

Let me give you some examples of where their THINKING is different to the 90%.


Their THINKING about customers is very different –  they THINK that without customers they have no business and no profits, so they design their whole business around the wants and needs of their customers.  They set out to know exactly who their target customers are and, through that knowledge, they understand exactly what their customers want and need from their business and match exactly their products to those wants and needs.

They will even go further and try and understand the psychology of their customers and try to think as their customers do –  by doing this they can provide exactly the right products and service and optimize the sales.

They also think about creating an army of loyal customers who keep returning to buy more and more, repeatedly.

This THINKING creates a heavy FOCUS on the TARGET CUSTOMER and makes sure that everything that customer receives from their business is exactly RIGHT and of the HIGHEST QUALITY. This includes the products, the customer service and the customer communications.


They also think differently about the MARKETING. They set out to create a STRONG BRAND through their marketing and everything else that they do.  But also they make sure that through their understanding of their TARGET CUSTOMERS, they can target them very efficiently with the RIGHT MARKETING and effectively convey the right message.


They are constantly thinking about their BUSINESS NUMBERS and they don’t leave it the accountant to tell them –  they KNOW and UNDERSTAND all their NUMBERS and they spend time analysing everything.  When the numbers change, such as sales or margins, they detect these changes immediately and take action, before problems set in.

These are just a few examples of how SMART BUSINESS THINKING is used in the businesses of the top 10%.

Smart Business Thinking Starts With The Power Of Thought

To make the change, you must first decide that you will find about 90 minutes each day to THINK about ALL PARTS of your business in a MORE CREATIVE, ANALYTICAL and INNOVATIVE WAY. Once this has become a HABIT, you will start to feel MORE FOCUSED and YOU will start to see things with GREATER CLARITY and, most importantly, you will see ways that you can make improvements to your business.

There is much more on this site about SMART BUSINESS THINKING.


If you wish to discuss this with me more fully, please email me at or leave a comment below.

One Reply to “You Must Change The Way You Think”

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